月之暗面将底层模型掌握在自己手里，也同时获得了上层应用的定价权，不会因为API层面的调价而承受成本压力，这种成本优势也传递到了用户端。
2024年，月之暗面一度被视为“投流狂魔”，根据APPGrowing数据，Kimi在高峰期每月一度投放高达数千万乃至上亿元的广告，月活规模一度突破3600万。
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Browser font fallback determines the threat. When a page specifies font-family: Arial, Helvetica, sans-serif and a string contains Cyrillic а, the browser checks Arial’s glyph tables, finds Cyrillic coverage, and renders it using Arial’s Cyrillic glyphs — which are pixel-identical to the Latin ones. The CSS font stack you ship determines which column of the danger rate table applies to your users. Arial at 40.8% is a different risk profile from Didot at 19.2%.